Yufei
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An in-depth analysis of the strategic design logic behind the brand upgrade of the fast-food chain KFC.
2026年6月，肯德基（KFC）宣布启动名为「Next Chapter 下一篇章」的全球品牌升级计划，涵盖菜单 […]
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From Warehouse Store to Community Brand: Three Design Decisions and Controversial Insights from Sam's Club's Brand Image Upgrade
In May 2026, Walmart's Sam's Club launched a new brand campaign titled ‘Come Join Us“ […]
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Dongguan Museum's New Brand Identity: The Strategic Wisdom of Coexisting Old and New Dual Logos in Brand Planning
One museum, two logos—one bearing witness to history, the other embracing the future. In May 2026, the brand identity design for the new Dongguan Museum was officially unveiled, featuring […]
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What Design Lessons Can McDonald's McCafé Brand Upgrade Offer to All Food and Beverage Brands?
In May 2026, McDonald's McCafé completed a global brand visual refresh. Designed by Turner Duckworth […]
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The Strategy and Color Psychology Behind the Google Health Brand Upgrade
On May 7, 2026, Google officially upgraded the Fitbit app to Google Health and launched a new brand logo—a […]
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Two Logo Changes in Three Years, This Time a Complete Overhaul: An In-Depth Analysis of Mirinda's 2026 FMCG Brand Design
Having just added a vibrant “M” graphic to its tilted green logo in 2023, Mirinda underwent a comprehensive rebranding again in 2026—two brand upgrades in three years, a frequency rarely seen in the carbonated beverage industry […]
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Lay's has changed its logo! From “Happy Chips” to “Back to Reality,” this time even the sunlight is printed with potatoes.
On supermarket shelves, Lay's red-and-yellow packaging is one of the most recognizable symbols in the world. But did you know that this brand, with over 200 flavors, […]
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Appreciation of the New Logo Design and VI Design for the Korea Housing Association
The Korea Housing Association (KHA), established in 1978, has this July […]
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Microsoft's 50th Anniversary Visual Identity: A Carefully Orchestrated “Digital Nostalgia” and Brand Reinvention
Microsoft's 50th anniversary visual identity: a meticulously orchestrated “digital nostalgia” and brand reinvention—from the “Blue Screen of Death” to “Rainbow Pixels,” decoding how Microsoft uses design language to […]
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Givenchy Brand Shopping Apparel Website Design
Author: Evgeny UPROCK - Moscow, Russian Federation
