News & Reports

An in-depth analysis of the strategic design logic behind the brand upgrade of the fast-food chain KFC.

June 15, 2026

From Warehouse Store to Community Brand: Three Design Decisions and Controversial Insights from Sam's Club's Brand Image Upgrade

May 26, 2026

Dongguan Museum's New Brand Identity: The Strategic Wisdom of Coexisting Old and New Dual Logos in Brand Planning

May 18, 2026

What Design Lessons Can McDonald's McCafé Brand Upgrade Offer to All Food and Beverage Brands?

May 15, 2026

The Strategy and Color Psychology Behind the Google Health Brand Upgrade

May 8, 2026

Two Logo Changes in Three Years, This Time a Complete Overhaul: An In-Depth Analysis of Mirinda's 2026 FMCG Brand Design

May 4, 2026

Lay's has changed its logo! From “Happy Chips” to “Back to Reality,” this time even the sunlight is printed with potatoes.

October 15, 2025

Appreciation of the New Logo Design and VI Design for the Korea Housing Association

August 7, 2025

Microsoft's 50th Anniversary Visual Identity: A Carefully Orchestrated “Digital Nostalgia” and Brand Reinvention

April 9, 2025

Website Design for an Online Store Selling Reproductions of World-Famous Museum Paintings

June 30, 2023

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