The brand draws from the perspectives of a porcelain master and a winemaker, drawing parallels between the craft of sourcing clay to shape tea bowls and the art of brewing spirits with meticulous care.
On April 13, the Chinese plum wine brand "Meijian" released its brand concept film "Seeing Craftsmanship." In the short film, the brand draws from the perspectives of a porcelain master and a winemaker, juxtaposing the craft of sourcing clay to shape tea bowls with the art of brewing spirits, showcasing the details of Meijian's process—from hand-picking and sorting green plums, to washing and sun-drying, and finally to jarring and aging—capturing the full journey from a single green plum to a glass of plum wine.
"Heaven has its seasons, earth has its vitality, materials possess beauty, and craftsmanship embodies skill." After waiting through 365 days of the four seasons' cycle, the artisans in the film transform longing into form, distilling it into a bottle of Meijian plum wine, to honor a reunion that spans over 2,000 li.
Between cup and vessel, each encounter is one-of-a-kind. The brand continues to convey its philosophy that "within the order of time, one tends to the cycle of the seasons" and "all that is beautiful is worth the wait."
