On February 14, Easyhome entered into a strategic cooperation agreement with Tencent Advertising. Wang Ning, Executive President of Easyhome, and Luan Na, Vice President of Tencent, attended the signing ceremony on behalf of both parties and stated that the two sides will carry out digital upgrade cooperation in the future, focusing on three key business priorities in the home furnishing sector: "digitalized communication, digitalized operations, and digitalized branding." Beyond foundational advertising expansion and customer acquisition, the partnership will deepen collaborative capacity-building, achieve joint data capability development and breakthroughs in ecosystem cooperation, jointly explore the deep integration of the digital economy and the real economy, and collectively drive industry advancement.
