On February 14, Easyhome entered into a strategic cooperation agreement with Tencent Advertising. Wang Ning, Executive President of Easyhome, and Luan Na, Vice President of Tencent, attended the signing ceremony on behalf of both parties and stated that the two sides will collaborate on digital upgrading initiatives focusing on three key business areas: "digitalization of communication, digitalization of operations, and digitalization of branding" in the home furnishing consumer sector. Beyond enhancing basic advertising and customer acquisition, they will deepen collaborative capacity-building at the capability level, achieve joint development of data capabilities and breakthroughs in ecosystem cooperation, and jointly explore the deep integration of the digital economy with the real economy to drive industry development.
