{"id":23969,"date":"2023-06-28T14:39:45","date_gmt":"2023-06-28T06:39:45","guid":{"rendered":"https:\/\/www.mcxcc.com\/mei-jian-releases-a-brand-concept-film-titled-seeing\/"},"modified":"2025-11-29T12:26:16","modified_gmt":"2025-11-29T04:26:16","slug":"mei-jian-releases-a-brand-concept-film-titled-seeing","status":"publish","type":"post","link":"https:\/\/www.cinghe.cn\/en\/archives\/23969","title":{"rendered":"Meijian releases the \"Craftsmanship of Encounter\" brand philosophy film, presenting a meeting that spans two thousand miles."},"content":{"rendered":"<figure class=\"wp-block-video\"><video height=\"480\" style=\"aspect-ratio: 1116 \/ 480;\" width=\"1116\" controls src=\"https:\/\/www.cinghe.cn\/wp-content\/uploads\/2023\/06\/0629151243043496.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">From the perspectives of a porcelain master and a winemaker, the brand draws a parallel between the craft of sourcing clay to create tea cups and the artisanal process of brewing fine wine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On April 13, the Chinese green plum wine brand \"Meijian\" released its \"Craftsmanship Unveiled\" brand concept film. In the short film, from the perspectives of a porcelain master and a winemaker, the brand draws a parallel between the craft of sourcing clay to create tea cups and the artisanal process of brewing fine wine, showcasing the details of Meijian's process\u2014from the picking and sorting of green plums, to washing and drying, and finally to jarring and aging\u2014capturing the entire journey from a single green plum to a glass of plum wine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Heaven has its seasons, earth has its vitality, materials possess beauty, and craftsmanship embodies skill.\" After waiting through the cycle of four seasons for 365 days, the artisan in the film transforms longing into form, condensing it into a bottle of Meijian green plum wine, embarking on a reunion that spans over 2,000 li.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Between cup and vessel, each encounter is unique. The brand consistently conveys the philosophy that \"within the order of time, one manages the cycle of seasons\" and \"all that is beautiful is worth the wait.\"<\/p>","protected":false},"excerpt":{"rendered":"<p>\u54c1\u724c\u4ece\u74f7\u5668\u5927\u5e08\u4e0e\u917f\u9152\u5320\u4eba\u7684\u89c6\u89d2\u51fa\u53d1\uff0c\u5c06\u5bfb\u571f\u5236\u76cf\u548c\u5320\u5fc3\u5236\u9152\u7684\u5de5\u827a\u5bf9\u7167\u547c\u5e94\u3002 4 \u6708 13 \u65e5\uff0c\u4e2d\u56fd\u9752\u6885\u9152\u54c1\u724c\u300c\u6885 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23968,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-report"],"_links":{"self":[{"href":"https:\/\/www.cinghe.cn\/en\/wp-json\/wp\/v2\/posts\/23969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinghe.cn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cinghe.cn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cinghe.cn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cinghe.cn\/en\/wp-json\/wp\/v2\/comments?post=23969"}],"version-history":[{"count":0,"href":"https:\/\/www.cinghe.cn\/en\/wp-json\/wp\/v2\/posts\/23969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cinghe.cn\/en\/wp-json\/wp\/v2\/media\/23968"}],"wp:attachment":[{"href":"https:\/\/www.cinghe.cn\/en\/wp-json\/wp\/v2\/media?parent=23969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cinghe.cn\/en\/wp-json\/wp\/v2\/categories?post=23969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cinghe.cn\/en\/wp-json\/wp\/v2\/tags?post=23969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}